One of the campaigns that we’ve been working on in Premier is ‘Christmas starts with Christ’. Basically the idea is to put religion back in Christmas and forget about all the commercialism that surrounds it.

So for this campaign, the video team, Phil and myself, had to come up with a video to show what the campaign was about.

I had the initial idea of a moving street and at the end of the street we find a crib but I had thought that we may need to represent a family, perhaps even have them walking down the street. But within the duration of the video and the visuals of buses and streets, they would have got knocked over!

So here’s one of the videos. Phil Maltz on 3D graphics and I built the soundtrack for the video. Voiceover supplied by Dave Rose.

If you want to find out more about the campaign you can go to http://christmasstartswithchrist.com/